Prevent20 is a global coalition of cancer groups using our influence to raise tobacco taxes, the single most effective tobacco control policy. The Prevent20 coalition recognizes that tobacco use causes more than 20% of global cancer deaths – all completely preventable.
Prevent20 connects cancer organizations and friends from around the world to the information and support needed to champion tobacco tax increases in their countries.
Tobacco taxation is the most effective measure for curbing tobacco use and preventing tobacco-related cancers. Tobacco tax works because of an economic principle that is the same everywhere: when tobacco prices go up, tobacco use goes down. In short, it’s a win for public health.
Find the latest news and resources on tobacco taxation.